Hello
I’m a UX Designer & Researcher based in Manchester, UK. Below are some of the projects that I am most proud of.
Insights to innovation
Spotify Jam
How did social listening insights inspire the innovation of Spotify Jam?
When numbers give you nothing
Spotify Connect
How did insights drive decision-making when the A/B test was as useful as a waterproof teabag?
Starting with solutions sucks
Bupa
How did I dodge solution-driven problem-solving to guide users to the right care paths?
Pauses, not pixels
BBC Voice & AI
How did I research for pauses, not pixels, and fast-track voice propositions for BBC Radio 1?
Leveraging learning with AI
BBC Bitesize
How did I help improve learning outcomes for 4 million UK students and fail my GCSEs?
PowerPoint purgatory
Bupa
How did I put an end to the PowerPoint purgatory and revive insights at Bupa?