Insights to innovation
Spotify Jam
How did social listening insights inspire the innovation of Spotify Jam?
When numbers give you nothing
Spotify Connect
How did insights drive decision-making when the A/B test was as useful as a waterproof teabag?
Starting with solutions sucks
Bupa
How did I dodge solution-driven problem-solving to guide users to the right care paths?
Pauses, not pixels
BBC Voice & AI
How did I research for pauses, not pixels, and fast-track voice propositions for BBC Radio 1?
Leveraging learning with AI
BBC Bitesize
How did I help improve learning outcomes for 4 million UK students and fail my GCSEs?
PowerPoint purgatory
Bupa
How did I put an end to the PowerPoint purgatory and revive insights at Bupa?